{"id":37598,"date":"2026-06-23T09:35:12","date_gmt":"2026-06-23T07:35:12","guid":{"rendered":"https:\/\/hetzner.actilum.com\/eclairage-rgbw-dynamique-pour-le-commerce-de-detail\/"},"modified":"2026-06-23T10:01:17","modified_gmt":"2026-06-23T08:01:17","slug":"eclairage-rgbw-dynamique-pour-le-commerce-de-detail","status":"publish","type":"page","link":"https:\/\/hetzner.actilum.com\/fr\/eclairage-rgbw-dynamique-pour-le-commerce-de-detail\/","title":{"rendered":"\u00c9clairage RGBW dynamique pour le commerce de d\u00e9tail"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"37598\" class=\"elementor elementor-37598 elementor-37534\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2c7c6d e-flex e-con-boxed e-con e-parent\" data-id=\"b2c7c6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7da0758 elementor-widget elementor-widget-heading\" data-id=\"7da0758\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Mouvement, rythme et lumi\u00e8re programmable dans les zones commerciales<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78b9b8a elementor-widget elementor-widget-image\" data-id=\"78b9b8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1820\" height=\"157\" src=\"https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2025\/07\/parallel-pixel-9rgbw-widepersp.webp\" class=\"attachment-full size-full wp-image-15394\" alt=\"\" srcset=\"https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2025\/07\/parallel-pixel-9rgbw-widepersp.webp 1820w, https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2025\/07\/parallel-pixel-9rgbw-widepersp-300x26.webp 300w, https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2025\/07\/parallel-pixel-9rgbw-widepersp-1024x88.webp 1024w, https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2025\/07\/parallel-pixel-9rgbw-widepersp-768x66.webp 768w, https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2025\/07\/parallel-pixel-9rgbw-widepersp-1536x133.webp 1536w, https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2025\/07\/parallel-pixel-9rgbw-widepersp-600x52.webp 600w\" sizes=\"(max-width: 1820px) 100vw, 1820px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6eb78c e-con-full e-grid e-con e-child\" data-id=\"a6eb78c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4e7d133 e-con-full e-flex e-con e-child\" data-id=\"4e7d133\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da91c7a elementor-widget elementor-widget-text-editor\" data-id=\"da91c7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le Parallel Pixel\u2122 9-RGBW est con\u00e7u pour transformer la lumi\u00e8re en une ressource visuelle dynamique, capable d&rsquo;apporter mouvement, couleur et rythme aux espaces commerciaux, aux caissons lumineux, aux vitrines et aux \u00e9l\u00e9ments architecturaux.<\/p><p>Dans le commerce de d\u00e9tail d&rsquo;aujourd&rsquo;hui, la lumi\u00e8re ne sert plus seulement \u00e0 \u00e9clairer.<\/p><p>Il peut \u00e9galement guider le regard, mettre en valeur des zones strat\u00e9giques, renforcer une campagne et transformer une surface r\u00e9tro\u00e9clair\u00e9e en une exp\u00e9rience visuelle encore plus m\u00e9morable.<\/p><p>Parallel Pixel\u2122 9-RGBW permet de cr\u00e9er des ambiances o\u00f9 la lumi\u00e8re \u00e9volue, se d\u00e9place et s&rsquo;harmonise avec le langage visuel de l&rsquo;espace.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a71e19b e-con-full e-flex e-con e-child\" data-id=\"a71e19b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/hetzner.actilum.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/parallel_pixel_9rgbw_ligthbox_blending_effect.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b377afc e-con-full e-flex e-con e-child\" data-id=\"b377afc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/hetzner.actilum.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/parallel_pixel_9rgbw_ligthbox_brightness_effect.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a98e99e e-flex e-con-boxed e-con e-parent\" data-id=\"a98e99e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4ee6042 e-con-full e-flex e-con e-child\" data-id=\"4ee6042\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88f7f83 elementor-widget elementor-widget-heading\" data-id=\"88f7f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Lorsque la lumi\u00e8re cesse d'\u00eatre un simple arri\u00e8re-plan et devient partie int\u00e9grante du message<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20f18a1 elementor-widget elementor-widget-text-editor\" data-id=\"20f18a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Une surface lumineuse classique reste toujours identique.<\/p><p>Une surface dynamique peut modifier son affichage en fonction du moment, de la campagne ou de l&rsquo;effet programm\u00e9.<\/p><p>Avec Parallel Pixel\u2122 9-RGBW, il est possible de g\u00e9n\u00e9rer :<\/p><ul><li>Balayages de couleur<\/li><li>Transitions en douceur<\/li><li>Pulsations lumineuses<\/li><li>Passage du noir et blanc \u00e0 la couleur<\/li><li>Effets visuels par zone<\/li><li>S\u00e9quences programm\u00e9es<\/li><li>Les sc\u00e8nes ayant le plus grand impact commercial<\/li><\/ul><p> <\/p><p>L&rsquo;objectif n&rsquo;est pas de remplacer un \u00e9cran.<\/p><p>L&rsquo;objectif est d&rsquo;apporter du dynamisme aux supports physiques, tout en conservant une int\u00e9gration plus architecturale, plus d\u00e9corative et plus en phase avec l&rsquo;am\u00e9nagement de l&rsquo;espace.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c1a429 e-con-full e-flex e-con e-child\" data-id=\"0c1a429\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-098886f e-flex e-con-boxed e-con e-parent\" data-id=\"098886f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6f648d9 e-con-full e-flex e-con e-child\" data-id=\"6f648d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f57b2df elementor-widget elementor-widget-video\" data-id=\"f57b2df\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2025\/08\/parallel_pixel_9rgbw.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b8b9a8 e-con-full e-flex e-con e-child\" data-id=\"7b8b9a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-924e99b elementor-widget elementor-widget-heading\" data-id=\"924e99b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">RGBW pour cr\u00e9er des ambiances changeantes<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb97dda elementor-widget elementor-widget-text-editor\" data-id=\"eb97dda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le Parallel Pixel\u2122 9-RGBW <strong>associe un \u00e9clairage RGB \u00e0 un canal blanc int\u00e9gr\u00e9.<\/strong><\/p><p>Cette combinaison permet de travailler aussi bien avec la couleur qu\u2019avec des sc\u00e8nes de lumi\u00e8re blanche, \u00e9largissant ainsi les possibilit\u00e9s cr\u00e9atives du syst\u00e8me.<\/p><ul><li>La couleur permet d&rsquo;attirer l&rsquo;attention.<\/li><li>L&rsquo;espace blanc permet de renforcer la lisibilit\u00e9.<\/li><li>La programmation permet de transformer ces deux \u00e9l\u00e9ments en une s\u00e9quence dynamique.<\/li><\/ul><p> <\/p><p>Cette architecture RGBW s&rsquo;av\u00e8re particuli\u00e8rement utile dans les projets o\u00f9 l&rsquo;\u00e9clairage doit s&rsquo;inscrire dans le cadre d&rsquo;une identit\u00e9 de marque, d&rsquo;une campagne ponctuelle ou d&rsquo;une exp\u00e9rience commerciale sp\u00e9cifique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-854a171 e-flex e-con-boxed e-con e-parent\" data-id=\"854a171\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3b05de1 e-con-full e-grid e-con e-child\" data-id=\"3b05de1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a6597b0 e-con-full e-flex e-con e-child\" data-id=\"a6597b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7a858a6 e-con-full e-flex e-con e-child\" data-id=\"7a858a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1565170 elementor-widget elementor-widget-heading\" data-id=\"1565170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Source d'inspiration pour le commerce de d\u00e9tail, l'architecture visuelle et la communication de marque<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-038891e no-controls elementor-widget elementor-widget-video\" data-id=\"038891e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2025\/08\/parallel_pixel_9rgbw__architecture_wall_washer.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c60c379 elementor-widget elementor-widget-text-editor\" data-id=\"c60c379\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le Parallel Pixel\u2122 9-RGBW est utilis\u00e9 dans des projets o\u00f9 la lumi\u00e8re joue un r\u00f4le expressif.<\/p><p>Il peut \u00eatre utilis\u00e9 pour cr\u00e9er des arri\u00e8re-plans de marque, des caissons lumineux dynamiques, des vitrines anim\u00e9es, des surfaces d\u00e9coratives, des baignures de couleur ou des \u00e9l\u00e9ments visuels qui changent en fonction de la sc\u00e8ne.<\/p><p>Dans tous ces cas, l&rsquo;int\u00e9r\u00eat ne r\u00e9side pas uniquement dans l&rsquo;\u00e9clairage.<\/p><p>L&rsquo;int\u00e9r\u00eat r\u00e9side dans le fait d&rsquo;attirer l&rsquo;attention, de susciter l&rsquo;envie de s&rsquo;attarder et d&rsquo;apporter une perception plus active de l&rsquo;espace.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-427150f e-con-full e-flex e-con e-child\" data-id=\"427150f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5126ee7 e-con-full e-flex e-con e-child\" data-id=\"5126ee7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21b122a elementor-widget elementor-widget-heading\" data-id=\"21b122a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Une base technique con\u00e7ue pour les installations professionnelles<\/h4>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9815bf0 e-con-full e-flex e-con e-child\" data-id=\"9815bf0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d043c8 elementor-widget elementor-widget-text-editor\" data-id=\"0d043c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Bien que son approche soit visuelle, le Parallel Pixel\u2122 9-RGBW repose sur une architecture technique con\u00e7ue pour les projets professionnels.<\/p><p>Chaque module int\u00e8gre un contr\u00f4le des pixels RGBW et une ligne de secours pour les donn\u00e9es, ce qui permet d&rsquo;assurer la continuit\u00e9 du syst\u00e8me m\u00eame en cas de d\u00e9faillance ponctuelle du signal.<\/p><p>Cette base technique rev\u00eat une importance particuli\u00e8re dans les installations commerciales, o\u00f9 la continuit\u00e9 visuelle et la fiabilit\u00e9 de l&rsquo;effet font partie int\u00e9grante de l&rsquo;exp\u00e9rience de l&rsquo;utilisateur.<\/p><p>Ce syst\u00e8me est con\u00e7u pour s&rsquo;int\u00e9grer dans des projets o\u00f9 la lumi\u00e8re doit se comporter de mani\u00e8re pr\u00e9cise, reproductible et contr\u00f4lable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da9e086 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"da9e086\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65b3a24 e-con-full e-grid e-con e-child\" data-id=\"65b3a24\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5a1e1e7 e-con-full e-flex e-con e-child\" data-id=\"5a1e1e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-982d1c3 elementor-widget elementor-widget-heading\" data-id=\"982d1c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Quels sont ses avantages par rapport \u00e0 un \u00e9clairage statique ?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75b2b7d elementor-widget elementor-widget-text-editor\" data-id=\"75b2b7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Un \u00e9clairage fixe peut r\u00e9pondre \u00e0 un besoin fonctionnel.<\/p>\n<p>Un \u00e9clairage dynamique peut cr\u00e9er une exp\u00e9rience.<\/p>\n<p>Parallel Pixel\u2122 9-RGBW permet \u00e0 une surface de ne plus \u00eatre un simple support passif, mais de devenir un \u00e9l\u00e9ment actif au sein de l&rsquo;espace.<\/p>\n<p>Dans le monde des affaires, cette diff\u00e9rence rev\u00eat une importance strat\u00e9gique :<\/p>\n<ul>\n<li>La lumi\u00e8re attire<\/li>\n<li>Le mouvement retient<\/li>\n<li>La couleur fait la diff\u00e9rence<\/li>\n<li>Cette sc\u00e8ne renforce l&rsquo;image de marque<\/li>\n<\/ul>\n<p><br><\/p><p>C&rsquo;est pourquoi Parallel Pixel\u2122 9-RGBW est une solution adapt\u00e9e aux projets dans lesquels l&rsquo;\u00e9clairage doit cr\u00e9er un impact visuel, et pas seulement apporter une pr\u00e9sence lumineuse.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75cfc71 e-con-full e-flex e-con e-child\" data-id=\"75cfc71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a944a34 elementor-widget elementor-widget-heading\" data-id=\"a944a34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Pour les projets qui doivent se d\u00e9marquer<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bc1181 elementor-widget elementor-widget-text-editor\" data-id=\"3bc1181\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le Parallel Pixel\u2122 9-RGBW est particuli\u00e8rement adapt\u00e9 lorsque le projet vise \u00e0 :<\/p><p>Cr\u00e9er un impact visuel<br\/>Ajouter du mouvement \u00e0 une surface \u00e9clair\u00e9e<br\/>Associer lumi\u00e8re blanche et couleur<br\/>Renforcer une campagne commerciale<br\/>G\u00e9n\u00e9rer des sc\u00e8nes programmables<br\/>Apporter du dynamisme sans utiliser d&rsquo;\u00e9cran<br\/>Int\u00e9grer des effets RGBW dans l&rsquo;architecture ou le commerce de d\u00e9tail<\/p><p>Sa fonction principale n&rsquo;est pas d&rsquo;obtenir un r\u00e9tro\u00e9clairage blanc parfaitement uniforme.<\/p><p>Sa fonction principale est de transformer la lumi\u00e8re en un outil actif au service du design, de la communication et de l&rsquo;exp\u00e9rience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e71bd51 e-con-full e-flex e-con e-child\" data-id=\"e71bd51\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/hetzner.actilum.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/parallel_pixel_9rgbw_ligthbox_cct_effect.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1620df5 e-flex e-con-boxed e-con e-parent\" data-id=\"1620df5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a58b183 e-con-full e-flex e-con e-child\" data-id=\"a58b183\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2a6a032 e-con-full e-flex e-con e-child\" data-id=\"2a6a032\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96b7122 elementor-widget elementor-widget-heading\" data-id=\"96b7122\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Plus d'informations sur...<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3f7b8d premium-woo-title-above-yes premium-woo-product-align-center premium-qv-hidden-yes elementor-widget elementor-widget-premium-woo-products\" data-id=\"f3f7b8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"premium-woo-products.grid-1\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"premium-woocommerce premium-woo-products-grid premium-woo-skin-grid-1 premium-woo-query-custom\" data-page-id=\"37598\" data-skin=\"grid_1\" data-quick-view=\"\"><div class=\"premium-woo-products-inner premium-woo-product__hover-swap\"><ul class=\"products columns-1\">\n\n<li class=\" post-26423 product first instock taxable shipping-taxable product-type-simple\">\n\t\t<div class=\"premium-woo-product-wrapper premium-con-lq__none\">\n\t\t<div class=\"premium-woo-product-thumbnail\"><a href=\"https:\/\/hetzner.actilum.com\/fr\/todos-los-productos\/parallel-pixel-9rgbw\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\"><img decoding=\"async\" src=\"https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2025\/07\/parallel-9rgbw-main-product.webp\" alt=\"\"><img decoding=\"async\" width=\"1500\" height=\"1500\" src=\"https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2025\/08\/parallel-pixel-9rgbw-live.webp\" class=\"premium-woo-product__on_hover\" alt=\"\" \/><\/a><\/div><div class=\"premium-woo-products-details-wrap\"><a href=\"https:\/\/hetzner.actilum.com\/fr\/todos-los-productos\/parallel-pixel-9rgbw\/\" class=\"premium-woo-product__link\"><h2 class=\"woocommerce-loop-product__title\">Parallel Pixel 9RGBW<\/h2><\/a><\/div>\t<\/div>\n<\/li>\n<\/ul>\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69aae7d e-con-full e-flex e-con e-child\" data-id=\"69aae7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24c0606 elementor-widget elementor-widget-heading\" data-id=\"24c0606\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Vous voulez voir comment il s'int\u00e8gre dans votre projet ?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27996a9 special-menu-item premium-blog__carousel-yes premium-blog-align-left elementor-widget elementor-widget-premium-addon-blog\" data-id=\"27996a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;force_height&quot;:&quot;true&quot;,&quot;premium_blog_columns_number&quot;:&quot;33.33%&quot;,&quot;premium_blog_carousel&quot;:&quot;yes&quot;,&quot;slides_to_scroll&quot;:1,&quot;premium_blog_carousel_autoplay_speed&quot;:4000,&quot;carousel_speed&quot;:1000,&quot;premium_blog_carousel_spacing&quot;:15,&quot;premium_blog_carousel_dots&quot;:&quot;yes&quot;,&quot;premium_blog_carousel_play&quot;:&quot;yes&quot;,&quot;premium_blog_grid&quot;:&quot;yes&quot;,&quot;premium_blog_layout&quot;:&quot;even&quot;,&quot;premium_blog_columns_number_tablet&quot;:&quot;50%&quot;,&quot;premium_blog_columns_number_mobile&quot;:&quot;100%&quot;,&quot;premium_blog_carousel_arrows&quot;:&quot;yes&quot;,&quot;arrows_position&quot;:&quot;default&quot;}\" data-widget_type=\"premium-addon-blog.default\">\n\t\t\t\t\t\n\t\t\n\n\t\t\t\t<div class=\"premium-blog-wrap  premium-blog-even premium-carousel-hidden\" data-page=\"37598\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"1\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-banner\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2026\/03\/parallel-pixel-12white-dynamic-wall-washer-768x432.webp\" class=\"attachment-medium_large size-medium_large wp-image-33973\" alt=\"\" srcset=\"https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2026\/03\/parallel-pixel-12white-dynamic-wall-washer-768x432.webp 768w, https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2026\/03\/parallel-pixel-12white-dynamic-wall-washer-300x169.webp 300w, https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2026\/03\/parallel-pixel-12white-dynamic-wall-washer-1024x576.webp 1024w, https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2026\/03\/parallel-pixel-12white-dynamic-wall-washer-600x337.webp 600w, https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2026\/03\/parallel-pixel-12white-dynamic-wall-washer.webp 1300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/hetzner.actilum.com\/fr\/eclairage-rgbw-dynamique-pour-le-commerce-de-detail\/\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">\u00c9clairage RGBW dynamique pour le commerce de d\u00e9tail<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/hetzner.actilum.com\/fr\/eclairage-rgbw-dynamique-pour-le-commerce-de-detail\/\" target=\"_self\">\n\t\t\t\t\u00c9clairage RGBW dynamique pour le commerce de d\u00e9tail\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">Mouvement, rythme et lumi\u00e8re programmable dans les zones commerciales Le Parallel Pixel\u2122 9-RGBW est con\u00e7u \u2026<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"1\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-banner\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2025\/08\/parallel-pixel-9rgbw-detalle-lente-768x768.webp\" class=\"attachment-medium_large size-medium_large wp-image-28378\" alt=\"\" srcset=\"https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2025\/08\/parallel-pixel-9rgbw-detalle-lente-768x768.webp 768w, https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2025\/08\/parallel-pixel-9rgbw-detalle-lente-300x300.webp 300w, https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2025\/08\/parallel-pixel-9rgbw-detalle-lente-1024x1024.webp 1024w, https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2025\/08\/parallel-pixel-9rgbw-detalle-lente-150x150.webp 150w, https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2025\/08\/parallel-pixel-9rgbw-detalle-lente-600x600.webp 600w, https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2025\/08\/parallel-pixel-9rgbw-detalle-lente-100x100.webp 100w, https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2025\/08\/parallel-pixel-9rgbw-detalle-lente.webp 1500w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/hetzner.actilum.com\/fr\/module-led-rgbw-a-pixels-12-v\/\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Module LED RGBW \u00e0 pixels 12 V<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/hetzner.actilum.com\/fr\/module-led-rgbw-a-pixels-12-v\/\" target=\"_self\">\n\t\t\t\tModule LED RGBW \u00e0 pixels 12 V\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">Caract\u00e9ristiques techniques du Parallel Pixel\u2122 9-RGBW Le Parallel Pixel\u2122 9-RGBW est un module LED RGBW \u2026<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"1\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-banner\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2026\/06\/parallel-pixel-9rgbw-lightbox-retail-dinamico-768x432.webp\" class=\"attachment-medium_large size-medium_large wp-image-37740\" alt=\"\" srcset=\"https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2026\/06\/parallel-pixel-9rgbw-lightbox-retail-dinamico-768x432.webp 768w, https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2026\/06\/parallel-pixel-9rgbw-lightbox-retail-dinamico-300x169.webp 300w, https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2026\/06\/parallel-pixel-9rgbw-lightbox-retail-dinamico-1024x576.webp 1024w, https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2026\/06\/parallel-pixel-9rgbw-lightbox-retail-dinamico-600x338.webp 600w, https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2026\/06\/parallel-pixel-9rgbw-lightbox-retail-dinamico.webp 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/hetzner.actilum.com\/fr\/lightbox-dynamique-a-pixels-rgbw\/\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Lightbox dynamique \u00e0 pixels RGBW<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/hetzner.actilum.com\/fr\/lightbox-dynamique-a-pixels-rgbw\/\" target=\"_self\">\n\t\t\t\tLightbox dynamique \u00e0 pixels RGBW\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">Applications du Parallel Pixel\u2122 9-RGBW dans les projets visuels Le Parallel Pixel\u2122 9-RGBW est con\u00e7u \u2026<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"1\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-banner\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2026\/06\/parallel-pixel-9rgbw-arquitectura-interior-luz-dinamica-768x768.webp\" class=\"attachment-medium_large size-medium_large wp-image-37742\" alt=\"\" srcset=\"https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2026\/06\/parallel-pixel-9rgbw-arquitectura-interior-luz-dinamica-768x768.webp 768w, https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2026\/06\/parallel-pixel-9rgbw-arquitectura-interior-luz-dinamica-300x300.webp 300w, https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2026\/06\/parallel-pixel-9rgbw-arquitectura-interior-luz-dinamica-150x150.webp 150w, https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2026\/06\/parallel-pixel-9rgbw-arquitectura-interior-luz-dinamica-600x600.webp 600w, https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2026\/06\/parallel-pixel-9rgbw-arquitectura-interior-luz-dinamica-100x100.webp 100w, https:\/\/hetzner.actilum.com\/wp-content\/uploads\/2026\/06\/parallel-pixel-9rgbw-arquitectura-interior-luz-dinamica.webp 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/hetzner.actilum.com\/fr\/quel-module-led-rgbw-a-pixels-choisir\/\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Quel module LED RGBW \u00e0 pixels choisir ?<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/hetzner.actilum.com\/fr\/quel-module-led-rgbw-a-pixels-choisir\/\" target=\"_self\">\n\t\t\t\tQuel module LED RGBW \u00e0 pixels choisir ?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">Comment choisir la solution LED adapt\u00e9e \u00e0 un projet dynamique Tous les syst\u00e8mes LED RGBW \u2026<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mouvement, rythme et lumi\u00e8re programmable dans les zones commerciales Le Parallel Pixel\u2122 9-RGBW est con\u00e7u pour transformer la lumi\u00e8re en une ressource visuelle dynamique, capable d&rsquo;apporter mouvement, couleur et rythme aux espaces commerciaux, aux caissons lumineux, aux vitrines et aux \u00e9l\u00e9ments architecturaux. Dans le commerce de d\u00e9tail d&rsquo;aujourd&rsquo;hui, la lumi\u00e8re ne sert plus seulement \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33973,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[525],"wf_page_folders":[538],"class_list":["post-37598","page","type-page","status-publish","has-post-thumbnail","hentry","tag-satellite-01","wf_page_folders-parallel-pixel-9rgbw"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9clairage RGBW dynamique pour le commerce de d\u00e9tail Hetzner Actilum<\/title>\n<meta name=\"description\" content=\"\u00c9clairage RGBW dynamique pour le commerce de d\u00e9tail, l&#039;architecture visuelle et les caissons lumineux, avec des effets programmables. 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