Pilexil: A leading hair care brand
As part of the presentation of Pilexila recognized brand in hair care, Actilum collaborated with the design studio Brand Space to develop a modern and impressive stand. This space combines functionality, aesthetics and technological innovation, standing out for the integration of advanced lighting solutions that reinforce the visual identity of the brand and transmit its values of quality and innovation.
High fidelity illumination to highlight Pilexil's chromatic identity
The Pilexil booth design incorporates high-precision lighting, focused on a CRI above 95%, with a special focus on balancing the red R9. This level of lighting quality ensures faithful color rendering, avoiding unwanted hues such as yellows, greens or blues, and achieving a homogeneous white light that reinforces the visual identity of the brand, known for its contrast between white and red.
To ensure uniformity in lighting, priority is given to selecting a consistent BIN color among the three technologies employed: Parallel, Flex 112 and Aunia 144. This meticulous control avoids noticeable variations in light hue, ensuring that the entire space maintains a consistent and professional visual appearance, key to highlighting Pilexil’s image.
In addition, these technologies were strategically integrated to achieve uniform lighting throughout the booth:
- Informative displays with Flex 112: They provide precise and uniform illumination at strategic points.
- Aunia 144 LED strips with linear profiles and diffusers: They distribute light continuously, eliminating shadows.
- LED light boxes with Parallel system: They guarantee a uniform and homogeneous emission, without visual interruptions.
The combination of these technologies, unified by the same BIN color, ensures impeccable color rendering, highlighting details and enhancing Pilexil’s corporate colors. This strategic lighting design creates a visually balanced environment, reinforcing the brand presence and its recognizable two-tone balance.
Luxpanel Displays
Information technology and design
As one of the central elements of the booth, displays with Luxpanel LED panels LED panels Luxpanel and Flex 112, made of etched optical methacrylate, present clear and prominent information about Pilexil’s products. These LED panels are not only efficient in terms of energy consumption and lumens per watt, but also offer a modern and professional aesthetic that complements the brand’s visual proposition.
LED Strips Line Ledexpert
Continuity and visual appeal
The stand also incorporates LED Line Ledexpert with linear profiles and diffusers, which provide continuous and uniform illumination, highlighting the design lines of the space. These custom-made LED strips consist of a flexible LED strip and an anodized aluminum profile with diffuser, allowing for discreet and efficient integration into a variety of applications, from commercial furniture to interior decoration.
Lightbox with Parallel system
The light boxes with Wall Washer ParallelThe Wall Washer Parallel light boxes, on the other hand, use lateral backlighting with rigid light washers and 15º optics, ensuring illumination without defects or optical aberrations. These solutions highlight key messages and advertising graphics, creating a striking and memorable visual effect.
Integral design with Actilum
Thanks to Actilum’s collaboration in this project, it becomes an example of how to integrate precise lighting technology, functional design and aesthetics to create a unique exhibition space.
The Pilexil booth not only enhances its presence at events, but also positions the brand as a benchmark in innovation and quality.
Do you want your brand to stand out with a unique and impactful booth design?
Contact Actilum and find out how our custom lighting solutions can transform your exhibition space. Let us help you take your brand identity to the next level.